Yan Tea Branding and Packaging Development home

研茶,由一班醉心于中国茶道的科研人员花了多年时间以传统茶叶加入天然材料调制而成的产品。品牌共分为3个系列,研美茶、研康茶、研秀茶;分别针对城市人忙碌及饮食不定时的生活习惯而研发出来的产品。品牌的商标设计包含了茶叶由一粒种子到收成过程中三个不可或缺的主要原素:有山、有水、有阳光。设计团队以传统中国及日本风的图案为基础,加上粉系的色调来突出品牌年轻又带着传统的形象。

Yan Tea, by a group of Chinese tea lovers who spent years to develop, combining the traditional tea and natural ingredient to modulate the product. The brand is divided into three series, research US tea, research Kang tea, research show tea; respectively, for the city people busy and the diet from time to time and developed products. The trademark design of the brand contains three essential elements of tea from one seed to the harvest: there are mountains, water, and sunshine. The design team based on traditional Chinese and Japanese wind patterns, coupled with the tone of the powder to highlight the brand with a young and traditional image.

client:  Tea & Natural Company Limited
categories:  branding - packaging
year:  2017