China Tea Co., Ltd. is one of the world's top 500 COFCO Limited (COFCO) member companies, headquartered in Beijing, is the former China Tea Import and Export Corporation. China Tea Co., Ltd was established in November 1949, which was the first set up national professional firm in the history of  People's Republic of China. At present, the company mainly engaged in tea, coffee, cocoa and other commodities import and export and domestic sales operations. Tea companies set tea cultivation, production, processing, research and development, sales and cultural promotion in one.

In 2016, China Tea Co., Ltd decided to launch a new category of tea called (通茶) to the market using their brand new GMP certified technology.  

Originated from the history of authentic heritage, to the modern purebred fermentation technology through the equivalent of drugs GMP level of rigorous production process, each batch of tea are rich in the Chaxuan Tuansong bacteria. Accompanied by a strong probiotic fragrance, can enjoy Runchang catharsis, lipid-lowering detoxification effect, through tea is particularly suitable for eating disorders and stressful daily life of urban people drinking.

The major goal for this project is how to combine the traditional China Tea image and modern style together. So we try to use some simple graphic with pastel colours to try to illustrate a simple and healthy living style to the product packaging and branding, also giving a total new look to this historical company.

中国茶叶股份有限公司是世界500强之一中粮集团有限公司（COFCO）成员企业，总部设在北京，是由原中国茶叶进出口公司改造设立。其前身中国茶业公司成立于1949年11月， 是中华人民共和国最早成立的全国性专业公司。公司目前主要经营茶叶，咖啡，可可等多种商品的进出口及国内销售业务。中茶公司集茶叶种植，生产，加工，研发，销售，文化推广在 一体。

中国茶业有限公司通过全新的GMP认证技术，推出一种名为“通茶”的新型茶叶。

“通茶” 名称的由来: 源自历史正宗传承，以现代纯种发酵技术通过相当于药品GMP级的严谨生产流程，每一批通茶均蕴含丰富中茶冠突散囊菌。 ”通” 之意思在于饮用后可享润肠通便、降脂排毒的功效。通茶特别适合饮食失衡及生活压力大的都市人日常饮用。

这个项目的主要目标是如何将传统的中国茶型像和现代风格结合在一起。因此，我们尝试使用一些简单的图形与柔和的颜色，创造一个包含简单和健康生活的产品包装和品牌，也给这个历史悠久的公司一个全新的面貌。

山和水是茶树生长的主要原素和环境，所以特意在设计上加上山水形态的图案作为背景。品牌主要颜色为绿色，用以突出天然茶叶的感觉。简间单的线条能给予产品年轻化又感觉，山、水及云又不失传统中国风格。

品牌商标的”通”字加入了如同河流的像形设计，呼应”通茶”润肠通便、降脂排毒的独特功效。