Shanghai Min Plus home
Xiao Nan Guo Restaurants Holdings Limited (XNG) owns one of the largest, mid-to-high-end, full-service Chinese restaurant chains in China, with its head office based in Shanghai. Their first restaurant was established in 1987 by Ms. Wang Hui Min – the company’s Chairlady – had only a few tables. As of August 2012, XNG owned and operated over 65 restaurants within a portfolio of Chinese cuisine brands spanning 10 provinces across China.
The core brand is "Xiao Nan Guo" (also called "Shanghai Min"), which offers Shanghainese-inspired cuisine for mid-to-high-end customers.
client:
Shanghai Min Plus
categories:
branding
year:
2014