STEAM education plays a crucial role in developing young minds by fostering essential skills such as self-exploration, spontaneous research, logical reasoning, aesthetics, and creative thinking. One of the unique tools we utilize in this educational approach is the Tangram, which consists of various geometric shapes. These shapes enable the creation of an endless array of patterns and configurations, stimulating children's imaginations and encouraging them to think flexibly. This strong association with the principles of STEAM (Science, Technology, Engineering, Arts, and Mathematics) is not only fundamental to our educational philosophy but also serves as the foundation for our brand's logo and overall design aesthetic.

In our brand design, we make a bold statement with vibrant color combinations that captivate attention and engage users. These striking colors do more than simply draw the eye; they function as distinct identifiers for our different course categories within ROBOCO EDUCATION. This clear visual classification enhances the learning experience, allowing students, parents, and educators to easily navigate and distinguish between various programs and subjects.

Furthermore, we have introduced five dynamic cartoon characters, each crafted from basic geometric shapes, reflecting the core concepts of our brand. These characters are thoughtfully designed to resonate with today's youth, who are eager to engage with innovative ideas and interactive learning experiences. By establishing this strategic connection, we aim to make it easy for children to relate to these characters, fostering strong emotional bonds. This engagement is crucial for enhancing their commitment to learning in the classroom, as children are more likely to invest in their education when they feel a personal connection to the content and the characters that represent it.

STEAM教育著重培育自我探索、自發研究、邏輯推理、美學及創意思維。七巧板由不同形狀、大小的幾何圖形組成，可組成千變萬化的圖案，它能讓小朋友的思維更靈活、更有創意。這跟STEAM教育的本質不謀而合，因此七巧板的概念成了品牌標誌和形象設計的主要方向。

品牌設計中其中的一個主要原素是繽紛的顔色組合。彩色的色塊剪貼除了有奪目的作用，各個顏色更可以代表ROBOCO EDUCATION的不同課程類別，能更清晰地把各課程的分類用色彩表現出來。

在繽紛色彩的基礎上，我們還設計了五個卡通角色，每個的外型由各種基礎形狀所組合出來，配合了整個品牌的設計理念。各個角色個性設定是希望貼近新生代喜歡接觸、探索新事物的特質。這樣比較容易與小朋友產生共嗚，建立感情橋樑，增加上課的投入感。