Respawn X Familymart Promotion home

Following the significant success of the initial launch of RESPAWN gum and mint candy, the product is now being introduced to over 3,000 Family Mart outlets throughout China. Our agency has once again assumed responsibility for the design and planning of the promotional materials, which include online content, digital payment displays, and in-store decorations.

For this promotional campaign, we have collaborated with the renowned gaming team EDG, who will serve as spokespersons in a series of promotional videos and photographs. Furthermore, we have created a digital representation of one team member as a cartoon character to enhance shop decorations.

继首次推出 RESPAWN 口香糖和薄荷糖取得巨大成功后,该产品现已在全中国 3,000 多家全家门市推出。我司再次承担了宣传资料的设计和策划,包括线上内容、数位支付展示和店内装饰。

这次宣传活动,我们与知名电竞战队EDG合作,他们将担任一系列宣传影片和照片的代言人。此外,我们还创建了一名团队成员的数位代表作为卡通人物,以增强商店装饰。

client:  Mars Wrigley
categories:  campaign
year:  2024