What design can seamlessly blend into a home's interior with a simple and unobtrusive style? Our team was tasked with designing the package for Kleenex Hong Kong's latest tissue paper series. The client emphasized the need for seamless integration, ensuring that the package can be discreetly placed around the home, including the dining table, sofa, bedroom, and bathroom, without feeling out of place.

Throughout the proposal process, our design team has explored various solutions, including integrating materials commonly found in households into our designs. However, this particular design style can only be incorporated in specific settings. An example of a packaging design that may not blend well in the bathroom features a graphic of a leather texture.

For the second round of proposals, we came up with a fresh approach: designing uncomplicated repeating patterns that lend themselves to effortless integration throughout the entirety of the home, like wallpaper. The packaging design showcases four effortlessly stylish patterns and a calming milk-yellow and light-gray color palette. The end product exudes a refined and sophisticated Nordic-inspired packaging design.

什麼是那種簡潔得能完美融入家居環境的設計呢？當Kleenex香港委託我們設計全新抽紙系列的包裝時，客戶強調了"融合"這一核心要求。他們希望我們能創造出一種包裝，就如同家中的一部分，無論是放置在餐桌上、沙發旁邊、床頭或浴室的櫃檯上，都能自然地融入。

在初期的設計階段，我們的團隊試驗了許多不同的概念，其中一個是將家中常見的材料納入設計。然而，這種設計的結果只能在特定的場景中融入，例如，皮革質感的包裝在浴室中就顯得不太協調。

在第二輪的提案中，我們嘗試了一種不同的思路，即創造一些簡單的重複圖案，就如同壁紙一樣，能夠融入家中的每一個角落。我們最終選擇了四種簡潔卻不單調的圖案作為包裝設計的主要元素，並選用了看上去令人感覺非常舒適的奶油黃和淡灰色。最終，我們成功設計出了一套極簡且帶有北歐風情的產品包裝。