A newly established product line, "Royale," has been developed for the Andrex tissue roll series, specifically tailored for Kimberly-Clark Hong Kong. Following an eight-year interval since the last product enhancement, this new series epitomizes the highest quality within the Andrex brand.

Incorporating advanced technological innovations, such as 4 Ply 3D printing and premium materials, the client aims to position this new product line as the highest grade in the market. We have selected a palette of purple with matte gold for the design direction, complemented by luxurious patterns and curves typically associated with high-end fashion and jewelry brands.

The online visual development focuses on the renowned animal, the "Golden Retriever," evoking a sense of comfort and softness. Coupled with the crown decoration on the puppy's head, it continues Andrex's traditional theme of over 50 years: "Royal Exclusive Brand."

新成立的產品線「Royale」專為 Andrex 捲紙系列而開發，是專為金佰利香港量身訂製的。自從上一次產品升級以來，時隔八年，新系列體現了 Andrex 品牌的最高品質。

透過結合 4 層 3D 列印和優質材料等先進的技術創新，客戶旨在將這條新產品線定位為市場上的最高等級。我們選擇了紫色和霧面金色作為設計方向，並輔以通常與高端時尚和珠寶品牌相關的奢華圖案和曲線。

線上視覺開發聚焦於著名動物“金毛獵犬”，喚起一種舒適和柔軟的感覺。再加上小狗頭上的皇冠裝飾，延續了Andrex五十多年的傳統主題：「皇家專屬品牌」。