bdworkshop provided branding and boutique design services for the Hong Kong Jockey Club's Sa Sa Ladies Purse Day 2019. Due to our successful completion of the 2020 Lunar New Year Project brand design, we have again been selected to handle the brand design for the Sa Sa Ladies Purse Day, BMW Derby Competition, and Longines Hong Kong International Race in 2020.

The planning for BMW Derby 2020 began in the third quarter of 2019, with the boutique design being finalized in the first quarter of 2020. However, due to the COVID-19 pandemic, the production of gift premiums has been halted. Additionally, promotional materials cannot feature much of the brand's graphic design since the event relies on spectators.

Our investment in new design thinking for the Sa Sa Ladies Purse Day Event brand design was a huge success last year. We incorporated youthful elements into the premium gift design, resulting in recognition in multiple international competitions. The event exceeded all expectations and achieved outstanding results, proving our dedication to excellence.

We excel in diverse tasks, including selecting gift categories, crafting logos, and producing graphics. Our design style has seamlessly integrated into the BMW Derby 2020 initiative.

bdworkshop在2018年為香港賽馬會的莎莎婦女銀袋賽做品牌及精品設計。完成了2020年農曆新主提項目的品牌設計後，我們在2020年，再次擔任莎莎婦女銀袋賽、BMW打吡大賽及浪琴香港國際賽事的品牌設計公司。

BMW打吡大賽2020的設計工作早在2019年第三季度已經開始。精品設計的樣本也在2020年第一季度完成。但很可惜，因為新冠疫情的影響，所有精品生產都暫停了。而品牌的大部份平面設計也因為賽事不設觀眾的關系所以沒有機會出現在宣傳品上。

2019年我們在莎莎婦女銀袋賽的品牌設計上，引入很多新思維，再把年輕的原素注入精品設計上。在多個國際設計比賽上鑊得不錯的成績。所以無論在精品品類選擇，到品牌及平面設計上，我們在為BMW打吡大賽2020作設計時，也進一步把這種設計語言帶到整個項目中。